Pandora Celebrates AQH And Cume Gains In June
July 24, 2012 at 5:15 AM (PT)
PANDORA is touting its new ratings from the JUNE 2012 TRITON WEBCAST METRICS report. The PANDORA ratings reveal continued average quarter-hour (AQH) and cumulative audience (cume) gains nationally and in the top-10 local radio markets across the country.
National audience metrics for JUNE 2012 show that among the adult 18-49 demographic (demo), PANDORA has a weekly cume of 25,333,249, a 6% increase from the MARCH 2012 weekly cume of 23,874,175. The JUNE 2012 TRITON ratings rank PANDORA as the largest adult 18-49 radio network in the U.S. when compared to radio networks in the ARBITRON JUNE 2012 RADAR 113 report.
PANDORA Chief Revenue Officer JOHN TRIMBLE said, "Third-party metrics have once again reflected PANDORA's continued growth in every demo, across all markets, both in audience size and Time Spent Listening. These metrics are helping the radio advertising industry make informed buying decisions between terrestrial and Internet radio."