Red Thread Wins KYW Small Business Challenge
July 26, 2012 at 5:02 PM (PT)
The winner of CBS RADIO News KYW-A/PHILADELPHIA's inaugural "Small Business Challenge" is RED THREAD, a company launched by DEBRA KINLESS-GARBER, M.D. to design and create clothing for breast cancer survivors. RED THREAD will get a $25,000 advertising campaign on KYW as well as a one-year office lease at one of the seven AMERICAN EXECUTIVE CENTER buildings in the DELAWARE VALLEY.
Dr. KINLESS-GARBER said, "RED THREAD was born from both urgency and necessity" after she survived a double mastectomy and reconstruction surgery. "I'm a physician, I'm a survivor. I know what survivors are going through. I created these products to make myself feel whole again. I want to share that with all the other 2.6 million survivors that live in the UNITED STATES."
"KYW NEWSRADIO is proud to use the power of its voice and expertise in the PHILADELPHIA market to showcase a small business that is beginning to find its way in the market place," said CBS RADIO PHILADELPHIA Senior Vice President and Market Manager MARC RAYFIELD. "We hope our campaign will help RED THREAD become the business that it rightfully deserves and aspires to be."