Lori Lewis On Handing Social Media Off To 'Bob In The Marketing Dept.'
August 1, 2012 at 6:11 AM (PT)
There's a new "I" in the town of "ROI" and it's called "Involvement."
For the next two weeks, JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS will break it down and explain.
As LEWIS writes, "We all know radio has heady goals -- financial and ratings -- that require attention and focus. But when we fail to identify how to properly use social media and digital platforms (or just give it to BOB) the ROI -- Return On Involvement -- will surely disappoint.
MERGE is dedicated to helping radio grow in the social and digital space. Here’s LORI’s piece this week, "You Could Just Hand Over Social Media To Bob In The Marketing Dept."