Clear Channel, iHeartRadio Music Festival And Pitbull To Promote The 2013 Dodge Dart.
August 1, 2012 at 7:01 AM (PT)
The DODGE brand and CCM+E are teaming up for a nationwide tour centered around music and the all-new 2013 DODGE DART compact car.
"The Road to LAS VEGAS" event will ultimately send 12 fans and their guests to the iHEARTRADIO MUSIC FESTIVAL 2012 at MGM GRAND in LAS VEGAS on SEPTEMBER 21-22. In addition, one lucky participant will win a special "iHEART DODGE DART" customized by international recording artist PITBULL.
There will be 11 major market events across the country leading up to the festival, which will bring together music, on-air CLEAR CHANNEL radio personalities and test-drives of the 2013 DODGE DART. Each test-drive participant will automatically be entered into the sweepstakes to win one of 12 VIP experience packages to the iHEARTRADIO MUSIC FESTIVAL 2012, including two tickets to the Festival, a backstage meet-and-greet with PITBULL and a chance to win his one-of-a-kind customized DODGE DART.
Consumers taking DODGE DART test-drives at DODGE dealerships across AMERICA also will be entered into the sweepstakes.
"Our goal in working with DODGE on this unique campaign is to help make the 2013 DODGE DART the automotive conversation of the summer," said CCM+E Pres./Sales, Marketing and Partnerships TIM CASTELLI. "This campaign showcases CLEAR CHANNEL's strengths: our ability to execute creative, integrated and multiplatform campaigns that connect major brands with consumers and today’s top artists."