Music Choice Enrolls In MCU
August 1, 2012 at 4:05 PM (PT)
MUSIC CHOICE launches its first lifestyle network geared exclusively toward college students. MCU, which stands for MUSIC CHOICE UNIVERSITY, launched TODAY for FREE to cable and telco subscribers nationwide.
It is designed specifically for P18-24 year olds by providing the ultimate soundtrack for their college life. MCU will feature the ultimate mix of cutting edge EDM, Alternative, Indie Rock, and Hip-Hop. This marks the first product from MC that speaks directly to college students and reinforces its ‘living music’ brand strategy.
"We are committed to serving the college market by providing access to artists and music in their environment," MUSIC CHOICE COO CHRISTINA TANCREDI stated. "We are proud of MCU in that it speaks directly to a diverse student base with an authentic voice that allows them to participate with us year round."
"Music is a strong passion point for college students," MUSIC CHOICE VP Programming DAMON WILLIAMS stated. "We are very excited to give them access to programming that is an authentic representation of their college lifestyle."