Women Are 'Other' Focused... Except In Their Radio Listening, Says Alan Burns
August 2, 2012 at 3:54 AM (PT)
AC has learned to say "workplace" instead of "office," but the office is still the dominant at-work listening location, according to data to be released TODAY (8/2) by ALAN BURNS AND ASSOCIATES. BURNS' "Deep Dive into AC and Hot AC" will show that 53% of at work listeners work in an office, and 72% of office workers listen to some kind of music at work. The top-two sources for music at work are radio over the air (37%) and the online streams of AM/FM radio stations (23%).
How important is "everyone can agree on at work?" CEO ALAN BURNS says music that co-workers, bosses, and customers like ranks behind wanting to hear a lot of music that the listener herself likes. Women preferred upbeat music over relaxing music at work 50% to 34%.
"Women are all about relationships and other people," said BURNS, "but choosing what to listen to on the radio -- even when they’re at work -- is an exception. Women listen to what they like. Even the effects of having kids or a husband seem minor; women with kids index a little higher on Top 40 listening and a touch less AC than those without, and those with husbands or partners index a little higher on listening to country or rock than those without. But those are very small differences."
Burns will release information specific to Hot and Mainstream AC and their listeners in the last of a series of free webinars presented by TRITON DIGITAL, TODAY (8/2) at 3:30p ET. To register, click here.
The presentation will include topics like the best workplaces to target, how AC's heavy listeners differ from other women, music trends, the top images of PPM-winning AC stations, and who Hot and Mainstream AC listeners are likely to vote for this FALL.
ALL ACCESS will carry exclusive commentary by BURNS on the study results each FRIDAY.