Jenifer Mallory Rises To VP/International Marketing At Sony Music
August 6, 2012 at 8:55 AM (PT)
SONY MUSIC ENTERTAINMENT EVP/International Marketing JOHN FLECKENSTEIN has upped JENIFER MALLORY to VP/International Marketing. In this role, she will develop, execute and lead international marketing campaigns for SONY MUSIC’s U.S.-signed artists, continuing her work with artists including BOB DYLAN, ADELE, FOSTER THE PEOPLE, THE SHINS, PATTI SMITH and JACK WHITE, in addition to working with other SONY MUSIC talent.
"JENIFER is an accomplished member of our team who has spent a decade successfully marketing brands, media properties and a stable of renowned musical artists in the U.S. and around the world via both digital and traditional platforms," said FLECKENSTEIN. "This experience, in addition to her strong leadership skills, makes JENIFER well suited for this expanded role."