AdLarge Media To Rep Yahoo! Sports Radio
August 6, 2012 at 12:58 PM (PT)
ADLARGE MEDIA has inked a national ad sales representation agreement with GOW BROADCASTING, operator of YAHOO! SPORTS RADIO. ADLARGE will sell national inventory in YAHOO! SPORTS RADIO's broadcast, streamed audio content and mobile platforms.
"YAHOO! SPORTS RADIO has a highly respected lineup of sports journalists and commentators, including TIM BRANDO, DAN WETZEL, PAT FORDE, STEVE CZABAN, and more," said ADLARGE Co-Founder and CEO GARY SCHONFELD. "YAHOOSPORTS.COM is the number one sports website on the internet. With that as our base, YAHOO! SPORTS RADIO delivers insights and reports from sports experts that fans relish, creating an engaging environment for advertisers to reach an extremely passionate audience."
"GARY and his team at ADLARGE will boost our presence in the national advertising arena," added GOW CEO DAVID GOW. "They know how to present our broadcast and online audio products so that advertisers understand the scope of our reach and the depth of our connection to sports fans."