Listener Driven Radio Affiliates Earn $1,000,000 In Digital Sponsorships
August 7, 2012 at 9:15 AM (PT)
LDR affiliate stations have amassed more than $1,000,000 in digital sponsorship sales this year.
"Since the launch of LDR Sales Support, our stations have raved about the revolutionary opportunities to partner local advertisers with their LDR online assets. The local radio and digital sales teams who embraced our sales support services have quickly monetized the platform and delivered exceptional ROI for their clients," explained LDR CEO DANIEL ANSTANDIG.
LDR sales support is led by industry sales consultant TRACY GILLIAM and her team at TOPLINE MATTERS, who entered into an exclusive agreement with LDR to offer custom sales kits, client performance reports, and one-on-one training to LDR affiliates in 2011.
"LISTENER DRIVEN RADIO provides advertisers with an effective and straightforward solution to engage and interact with listeners at the local market level, providing a tremendous method to extend the client's brand message to LDR music lovers," said GILLIAM.