Hubbard Sells Wisconsin AM
August 9, 2012 at 2:34 PM (PT)
HUBBARD BROADCASTING is selling Country WIXK-A (REAL COUNTRY 1590)/NEW RICHMOND, WI to ZOE COMMUNICATIONS for an undisclosed price plus an LMA to take effect AUGUST 13th. ZOE owns Country WDMO (THUNDER COUNTRY 95.7)/BALDWIN-EAU CLAIRE, WI.
"This is a big day for ZOE COMMUNICATIONS," said ZOE President MIKE OBERG. "We recently signed-on WDMO at 95.7FM so we believe this will be (a) great AM/FM combo for NEW RICHMOND and the ST. CROIX RIVER VALLEY. We have great respect for the strong heritage of WIXK and are excited to bring a new FM back to NEW RICHMOND. It is a win-win for both companies. We are WISCONSIN broadcasters and WIXK-AM strengthens our WESTERN WISCONSIN portfolio. At the same time HUBBARD BROADCASTING can focus on their core radio business, which is located in large markets."
"This is a great opportunity for the ST. CROIX RIVER VALLEY," said HUBBARD Chair GINNY MORRIS."For the past ten years HUBBARD BROADCASTING has enjoyed our relationship with our listeners and advertisers in WESTERN WISCONSIN. But as we expand our radio footprint in major markets throughout the U.S. we felt it was the right time to pass along this wonderful NEW RICHMOND radio station to a broadcaster who is focused on WESTERN WISCONSIN. We have great employees at WIXK-AM who will continue to serve communities and clients in the ST. CROIX RIVER VALLEY."