Lori Lewis Showcases How Some In Radio Offer Fans Real ROI, Return On Involvement
August 15, 2012 at 4:38 AM (PT)
JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS expands on "Return On Involvement" this week with great examples of acknowledgement by some of radio's own to strengthen the fan/brand relationship.
As LEWIS writes, "It’s not enough to just be on the platforms, pushing stuff out. Serving fans is at the heart of digital and social fundamentals. There must be a return for the fans. I know that sounds like common sense but it's not always common practice. The brands and talent that stand out are the ones that continue to earn permission to be in the social and digital lives of their fans."
MERGE is dedicated to helping radio grow in the social and digital space. Here's LORI's piece this week, "Radio Is An Emotional Attachment, Offer Fans A Real Return On Involvement."