Greater Media Brings International Radio Fest To HD
August 15, 2012 at 10:34 AM (PT)
GREATER MEDIA will broadcast the third annual INTERNATIONAL RADIO FESTIVAL (IRF) ZURICH in three major GREATER MEDIA U.S. markets -- BOSTON, DETROIT and PHILADELPHIA. The festival, to be held SEPTEMBER 12th-16th, will be heard on 96.9-HD2 in BOSTON, 105.1-HD2 in DETROIT, and 93.3-HD2 in PHILADELPHIA.
The IRF celebrates and showcases global contemporary music radio. This year's festival will feature three studios in Zurich -- the SCHLOSS SIHLBERG VILLA for the day programs; the official IRF hotel FOUR POINTS SIHLCITY SHERATON for the morning breakfast show and the CABARET CLUB for the evening, featuring club music formats. Thirty contemporary music radio programs and DJs will broadcast their music radio showcases.
"The IRF is delighted to make its U.S. simulcast debut with GREATER MEDIA in BOSTON, DETROIT and PHILADELPHIA," IRF Co-Founders DARRYL VON DANIKEN and MIGUEL ALVAREZ said. "We are curating the best of music radio and will treat the listeners of GREATER MEDIA's stations to an enlightening and entertaining experience. The audience will be able to 'Listen to how the world sounds' with DJs presenting music from their particular region as well as world class music hits."
"GREATER MEDIA's stations in BOSTON, PHILADELPHIA and DETROIT are thrilled to be partnering with the INTERNATIONAL RADIO FESTIVAL and HD RADIO technology for this simulcast on HD2 channels in each market," GREATER MEDIA VP/Program Development BUZZ KNIGHT said. "First AMERICA, now the world."
"We are excited that GREATER MEDIA will bring the INTERNATIONAL RADIO FESTIVAL to U.S. listeners on a network of HD2/HD3 channels," iBIQUITY DIGITAL Pres./CEO BOB STRUBLE said. "This is precisely what HD RADIO Technology is about - enabling radio stations to bring unique content to their listeners and advertisers."