2012: The Year The Big Summer Radio Hit Came From Social Media
August 22, 2012 at 6:22 AM (PT)
Every SUMMER, there seems to be that one song that defines the season. BEN SISARIO in THE NEW YORK TIMES, reports about what's different this year.
Describing a big SUMMER hit, SISARIO writes, "Pop radio would get it rolling before school let out, and soon the song -- inevitably one with a big, playful beat and an irresistible hook -- would blare from car stereos everywhere. Then came prom sing-alongs as the song finally became ubiquitous around THE FOURTH OF JULY. In 1987, it was WHITNEY HOUSTON's 'I Wanna Dance With Somebody.' In 2003, BEYONCÉ's 'Crazy in Love'."
"But the success of this SUMMER's hit, CARLY RAE JEPSEN's cheerfully flirty 'Call Me Maybe,' shows how much the hitmaking machine, as well as the music industry itself, has been upended by social media," notes SISARIO.
Read the full article here.