SiriusXM Has Been Installed In 50 Million Cars
August 22, 2012 at 7:27 AM (PT)
SIRIUSXM RADIO is touting that it recently passed 50 million factory vehicle installations of the company's satellite radios.
Since SIRIUSXM launched 10 years ago, the satellite service's penetration rate as a percentage of new U.S. auto sales has climbed every year. SIRIUSXM this year will be factory installed in close to 70% of all new vehicles sold in the U.S.
"We are proud that SIRIUSXM has reached this major milestone since it directly reflects the strong commitment by all automakers to satellite radio and the high level of enjoyment by consumers for our unrivaled audio entertainment service," said Pres./Operations and Sales JIM MEYER. "The growing installation rate means that SIRIUSXM is not only widely available to most new car buyers, but is also available to more and more used car buyers. We expect to double factory installed vehicles to over 100 million by 2018 and plan to offer our unique content and valuable entertainment to even more customers in the future."