Envision, RadioTraks Launch E-Quest Alert
September 5, 2012 at 4:21 PM (PT)
ENVISION RADIO NETWORKS and RADIOTRAKS have unveiled E-Quest Alert, a listener-appointment tool that sends song alerts directly to listeners’ em-ail or cell phone. Using a embedded web widget, listeners sign up to receive a free alert via text message or e-mail to notify them when their favorite songs are scheduled to play. Registered users can also select up to five titles with full control over how and when they receive their alerts.
"Engaging listeners on multiple levels seems key in a world with so many listening options," RADIOTRAKS® Pres./CEO HAL FISH said. "And if you can engage them in a way that brings them back to your radio station, I think you've got something."
"RADIOTRAKS has designed the complete listener experience from on-air to station’s websites to social media," ENVISION RADIO NETWORKS Pres./CEO DANNO WOLKOFF said. "With E-Quest Alert, listeners can sign-in with FACEBOOK and post saved song lists on their wall and tell friends when to listen to the radio station to hear those songs.