SparkNetworks, Benztown Ink John Masecar For Imaging
September 11, 2012 at 11:24 AM (PT)
SPARKNETWORKS and BENZTOWN have commissioned award-winning Canadian commercial and imaging producer JOHN MASECAR to create "The Masecar Files" for BENZTOWN and its affiliate radio stations. "The Masecar Files" will focus on AC and Hot AC formats and will offer customized imaging for the Canadian and International radio markets. MASECAR was most recently Sr. Imaging Dir. at ASTRAL RADIO/VANCOUVER.
"I have worked with JOHN in developing numerous syndicated radio programs, including the award-winning 'Command Performance' series, Just for Laughs Radio, The Canadian Hot 20, WOODSTOCK ‘99, the MOLSON CANADIAN ROCKS TORONTO concert for SARS, and the new music series, BUDWEISER Radio," SPARKNETWORKS Pres. JEAN-MARIE HEIMRATH said. "JOHN has been in the imaging business for more than 25 years and has inspired an entire generation in CANADA and beyond."
"The entire creative team is thrilled to have JOHN on board," BENZTOWN CEO ANDREAS SANNEMANN said. "I worked with JOHN while he was at Astral and was always impressed with his creative and innovative approach to radio programming. I am confident that radio audiences around the globe will respond to JOHN’s signature style and this exciting and unique local Canadian content, which they largely do not have access to through other networks outside of CANADA."