Lori Lewis On Radio Unleashing Its SUHper Fans
September 12, 2012 at 3:55 AM (PT)
JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS knows as a former Program Director, that the "mothership" (the FM stick) comes first ... and that the heaviness placed on creating listening occasions is significant.
But as LEWIS writes in this week's MERGE, "If you’re going to let the frenetic energy of the day-to-day pressures distract you (or your team) from learning the balance between traditional programming tactics and building social value -- your brand may ultimately become just a commodity to fans -- nothing real special -- something they can get anywhere. It's time to unleash your fans, 'Suh Style'."
MERGE is dedicated to helping radio grow in the social and digital space. LORI’s piece today is titled, "Radio Has SUHper Fans Too, It's Just A Matter Of Unleashing Them."