Media Monitors 'Thousand Points of Data'
September 17, 2012 at 5:09 AM (PT)
MEDIA MONITORS has passed the mark of monitoring more than 1,000 local broadcast TV stations and network and local cable channels in the U.S., as well as more than 1,500 radio stations nationwide.
Pres./CEO PHILIPPE GENERALI said, "It wasn't long ago that we started to monitor radio stations, and then newspapers, which led to TV and local cable, and then to network coverage and now local Internet all within 10 years. We have the greatest clients who keep asking for new ways to mine data that helps them build their businesses. We are very proud of our accomplishments, and we have many more services we will introduced in the next couple of months. This is what makes MEDIA MONITORS so exciting, it just keeps growing and moving forward."
"MEDIA MONITORS covers 70% of the U.S. TV homes with its research and monitors 93.5% of the radio population of the U.S.," added VP/Sales FRANK CAMMARATA. "MEDIA MONITORS is committed to expanding our market footprint even further in 2013. We are the only company to offer extensive coverage in local and national markets. Coupled with our new Local Internet Monitoring service, accurate actionable data provided by MEDIA MONITORS will help you grow your business."