SDS Launches New CRM System
September 17, 2012 at 10:47 AM (PT)
SALES DEVELOPMENT SERVICES, INC. (SDS) has launched SalesTouch®, a new Customer Relationship Management (CRM) platform designed specifically for media advertising sales professionals. SalesTouch analyzes advertiser spending history and revenue trends to offer specific engagement strategies to retain existing accounts, maximize revenue opportunities and empower account executives to better manage their selling time.
"We didn’t want to build another CRM that just counts what you sell. We wanted to build one that actually helps you sell," SDS Pres./CEO C. LEE SMITH said. "That’s why the design of this CRM system was based on a very simple premise: The only thing more important than what you’ve done for an advertiser is what you do next."
SalesTouch integrates a Momentum Dashboard into each advertiser’s profile information, containing proprietary algorithms that provide media sales reps with information on, for instance, an account that’s in danger of shrinking or potentially going away. "The revenue momentum of individual advertisers is changing at unprecedented rates, said K GROUP Pres. JERRY KACKLEY, who developed the Momentum Dashboard. "Sales professionals that use Momentum have a clear and distinct advantage over their media counterparts that are simply guessing about how to engage their advertisers."
SalesTouch has also fully integrated AdMall®, a consultative sales intelligence database available for local and digital advertising. AdMall provides SalesTouch users with qualified local advertising sales opportunities, local market background research for more than 400 business types, and an online version of AdMall’s Diagnosis Call.
"These two exclusive features will help media reps become much more effective sellers, because it tells them both when and how to engage advertisers," SMITH said.
To learn more about SalesTouch, go to www.salestouch.com.