AdLarge Media Names Eric Ronning EVP/Chief Revenue Officer, Digital
September 17, 2012 at 11:12 AM (PT)
ADLARGE MEDIA has appointed ERIC RONNING EVP/Chief Revenue Officer of its Digital Division. RONNING will spearhead a ground-breaking initiative as part of ADLARGE’s aggressive expansion in the digital space, including their existing footprint in digital media sales with brands such as THE WALL STREET JOURNAL, ABACAST, LIQUID COMPASS, BLOG TALK RADIO, and others.
"We are taking a leadership role in presenting a new model for national digital advertising sales representation," ADLARGE MEDIA Co-Founder/CEO GARY SCHONFELD said. "When we founded ADLARGE, we saw a market need for more than a conventional representation firm, and created a company that consults with and advises our partners on the full media spectrum --traditional, digital, and mobile. It is this extraordinary level of service that distinguishes ADLARGE.
"We believe we can grow our business, and those of our partners, by strategically representing distinct brands in custom-crafted packages that maximize the benefits of traditional, digital, and mobile platforms, rather than indiscriminately aggregating inventory."
"When we met with ERIC, we found that we shared a similar mindset for how the future of digital media advertising will evolve on the national stage," ADLARGE MEDIA Co-Founder/Pres. CATHY CSUKAS, added. "Eric has a keen understanding of the power of individual brands to influence target consumer groups, and how the value of those brands is currently under-utilized in the representation of digital media to national advertisers."
"One of the reasons I am so excited to work with GARY and CATHY is that we share a vision for a national digital media sales representation model that is built on an intimate knowledge of not only the individual affiliate brands, but also the expectations of advertisers and their agencies in how digital advertising should work," RONNING noted. “ADLARGE MEDIA has always been about providing customized, personal service to technology, content, and advertising partners. By implementing that strategy in the digital space, we will take responsibility for the brands we represent and deliver precisely targeted digital marketing platforms to our national advertisers and their agencies, with full transparency into every aspect of the inventory, the technology, and the audiences we offer."