Dial Global And NLB To Offer New Hispanic Programming
September 18, 2012 at 8:22 AM (PT)
DIAL GLOBAL and NATIONAL LATINO BROADCASTING have entered into a partnership to provide programming aimed at Hispanics across the country. Beginning in OCTOBER, NLB’s two 24/7 radio formats, CRISTINA RADIO and EN VIVO, will be distributed to radio stations nationwide by DIAL GLOBAL.
"We're pleased to launch two more offerings into the Spanish-language marketplace, with a great company like NLB," commented DIAL GLOBAL Pres./Programming KIRK STIRLAND. "Marketers are increasingly interested in reaching the fast-growing Hispanic population, and DIAL GLOBAL will continue to build out a basket of services for radio operators and advertisers."
"NLB is excited to partner with DIAL GLOBAL, the country’s leading radio syndication company. Through this unique partnership, our engaging programming will reach a greater audience and will be a strong offering to affiliate stations and advertisers wishing to connect with the country’s crucial Hispanic audience," said NLB Pres./CEO NELSON ALBAREDA.