United Stations Celebrates Victories In RADAR 114
September 20, 2012 at 8:11 AM (PT)
UNITED STATIONS RADIO NETWORKS has taken the top slot in the most recent Network Radio rankings as published in the release of RADAR 114 data by the ARBITRON COMPANY. The USRN Impact Network, which established itself as a leading vehicle for advertisers looking to reach both 18-49 year olds and 25-54 year olds, now holds the #1 rank versus all of its network radio competitors in those demographics in the key MONDAY through FRIDAY, 6a-7p time period.
USRN noted, "In RADAR 114, there were 47 different measured media outlets available to national advertisers seeking to reach listeners through network radio. USRN Impact not only finished in the top slot based on each of the demographics and time periods listed below, but audience increased as well by no less than 8.5% in all of these key advertiser demographics. Among the 47 RADAR networks, based on daypart averages for MONDAY-FRIDAY 6a-7p:
Adults 18-49 #1 again, up 9.1%
Men 18-49 #1 again, up 8.9%
Women 18-49 #1 up from #2, up 9.2%
Adults 25-54 #1 again, up 8.8%
Men 25-54 #1 again, up 8.5%
Women 25-54 #1 again, up 9.1%
USRN COO JIM HIGGINS noted that, "UNITED STATIONS has been very focused on adding services for our affiliates and that's resulted in a higher quality lineup of radio stations in our RADAR-rated Impact Network. Our advertising and marketing partners now get the benefit of these improved lineups and station relationships with solid Average Quarter Hour audience, strong ratings and now top rankings across the board in the key buying dayparts and demos."