Harker: The Myth Of PPM Occasions
September 21, 2012 at 3:34 AM (PT)
In the latest post in HARKER RESEARCH's "Radio Insights" blog, RICHARD HARKER and GLENDA SHRADER BOS take on the notion that "One of the most entrenched ideas on how to win at PPM is the belief that increasing Occasions, the number of times a person listens to your station, makes a difference."
They ask, "is it really true? Is the key to growing share increased appointment listening? The notion that Occasions is the key to winning at PPM is based on a well-intended, but ultimately misguided, ARBITRON analysis of PPM called Key Indicators of Highly Rated PPM Stations.
Read their full posting here.