Genesis Tampa, Orlando Sports Stations Rebrand With NBC Sports Radio
October 1, 2012 at 6:25 AM (PT)
GENESIS COMMUNICATIONS Sports WHBO-A (ESPN 1040)/TAMPA-ST. PETERSBURG and Sports WHOO-A (ESPN 1080 THE TEAM)/ORLANDO have switched affiliation to NBC SPORTS RADIO with that network's debut TODAY (10/1).
The stations, which announced in JUNE that they would be dropping ESPN RADIO as of TODAY (NET NEWS 6/22), have rebranded as NBC SPORTSTALK 1040 THE TEAM TAMPA BAY and NBC SPORTSTALK 1080 THE TEAM ORLANDO and have also added DIRECTV and FOX SPORTS RADIO's DAN PATRICK show for 9a-noon (ET) and a local show with DAVID BAUMANN for mornings.
VP/Programming LEN WEINER said, “We are thrilled to partner with DIAL GLOBAL and join the NBC SPORTS family, Our listeners and advertisers will thoroughly enjoy outstanding new programming, strong sports updates and more exclusive listening opportunities.”