Abacast Launches New App
October 18, 2012 at 5:32 AM (PT)
ABACAST has rolled out a new multi-station mobile app, which provides radio broadcasters additional ways of driving listener engagement with their station’s mobile brands. Instead of juggling multiple apps, broadcasters can now offer a single app that features multiple choices in stations and/or music formats. Broadcasters can stream multiple stations through one app, or stations can stream a choice of multiple sub-formats based on, and in addition to, the main music format of the station’s broadcast signal.
"If it's a classic rock station, broadcasters can offer multiple sub-formats of classic rock, like the 60s or 70s classic rock or programmed playlists," said SVP/Products. "Our new app enables broadcasters to take advantage of the Internet, where they are not constrained by a broadcast tower."
Get more info at www.abacast.com.