CCM+E Teams With Taylor Swift To Launch New Album 'Red'
October 19, 2012 at 9:06 AM (PT)
CLEAR CHANNEL MEDIA AND ENTERTAINMENT has partnered with TAYLOR SWIFT to promote her much-anticipated album, RED across its multi-platform network beginning MONDAY, OCTOBER 22nd. The marquee component of the campaign will be a RYAN SEACREST-hosted TAYLOR SWIFT 25-minute iHEARTRADIO Album Release Party. The event will air across CLEAR CHANNEL radio stations on MONDAY, OCTOBER 22nd, and will be available on demand at iHEARTRADIO.com. The on-air special will be followed by two weeks of exclusive content spotlighted across CLEAR CHANNEL's Country, Mainstream Top 40, AC and Hot AC stations.
The on-air special will coincide with the release of SWIFT's fourth album, "RED," and will feature an exclusive interview by RYAN SEACREST with songs and clips from her new album followed by SWIFT's personal stories and insights behind her music. The iHEARTRADIO Album Release Party will air beginning 4p on OCTOBER 22nd -- exact time may vary due to local time zones. SWIFT will also introduce featured songs from the album across CLEAR CHANNEL's radio stations throughout the day leading up to the iHEARTRADIO Album Release Party.
In addition to the SEACREST special, CLEAR CHANNEL will activate its "Artist Integration Program" across four formats beginning OCTOBER 22nd, featuring eight of TAYLOR SWIFT's newest tracks. This AIP will include a series of on-air spots with TAYLOR SWIFT that will drive listeners online to access exclusive extended interviews and video content. Fans will also have instant access to download SWIFT's newest album RED.
Now through NOVEMBER 9th, all CLEAR CHANNEL Top 40 stations will also offer listeners the chance to text-in-to-win the "24-Hour Dream Life" contest. One lucky winner and three friends will be flown on a private jet to join SWIFT for a behind the scenes tour of her new show, front row concert seats at two of her tour stops, a backstage meet and greet with TAYLOR SWIFT and a signed guitar. Beginning Q1 2013, CLEAR CHANNEL Country stations will also offer a similar once-in-a-lifetime experience for its listeners.