Universal Republic Names Theda Sandiford VP/Digital Marketing
October 22, 2012 at 11:09 AM (PT)
UNIVERSAL REPUBLIC RECORDS has appointed THEDA SANDIFORD as VP/Digital Marketing. She will spearhead the label's further expansion into the online and mobile realms, maximizing exposure for artists and fostering community development immensely.
"It's an honor to have THEDA on our team," EVO/Marketing JIM ROPPO said. "Her passion for innovation is inspiring and invigorating. She's going to be a tremendous asset to the company and our artists."
"MONTE and AVERY LIPMAN run the label like a family," SANDIFORD said. "There's a really robust artist roster, and I'm excited to work with all of the talent here. Incredible opportunities in this space exist for all of these acts, and I can't wait to help seize those. I want to help build the audience for these artists even more and continue to stay ahead of the game across the board."