Harker: Will Smartphones Kill Radio?
October 24, 2012 at 3:52 AM (PT)
In their latest post on Radio Insights, HARKER RESEARCH's RICHARD HARKER and GLENDA SHRADER BOS crunch the TSL data on the growing use of smartphones and how it impacts the TSL of terrestrial radio .
"Over half of cell phones sold in the U.S. are now smart-phones like iPHONES, ANDROIDS and BLACKBERRY," they wrote. "If the trend continues, one day virtually everyone will be able to listen to radio wherever they go. While some have heralded this development as a huge opportunity for radio, the growing use of smart mobile devices may be at best a mixed blessing."
Find out why that is here.