Cox And Marketron Extend Agreement
November 8, 2012 at 8:25 AM (PT)
MARKETRON has renewed and extended its deal with COX MEDIA GROUP, deploying the MEDIASCAPE platform across all stations.
"MARKETRON's focus on creating an open industry platform fits squarely with COX's plans for revenue diversification across our portfolio," said CMG SVP/Radio KIM GUTHRIE. “With non-spot revenue opportunities it is critically important to have access to all of our data."
"Our long history with COX MEDIA GROUP proves our continued commitment to our evolving with our customers. Our aim will always be to retain our strong relationships while also developing top of the line product offerings,” said MARKETRON Pres./CEO JEFF HALEY. "Having COX join the fast growing list of MEDIASCAPE customers is a testament to the product's success and ability to increase efficiencies and revenue for our customers."