Lori Lewis: Be Careful Using Facebook As A Focus Group
November 14, 2012 at 3:55 AM (PT)
From time to time we all see brands -- whether it's an actual product or person -- asking questions on FACEBOOK as if they are using it as research.
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "As a brand strategist in the social space, when I saw MOTLEY CRUE's NIKKI SIX become the latest brand to do this type of "looking for input" tactic socially, it was merely a reminder that these platforms are still not fully understood.
"There's just nothing actionable you're going to get from random people. Or is there?"
Find out in this week's MERGE titled, "Facebook Is Not A Focus Group."
MERGE is dedicated to helping radio grow in the social and digital space.