UMG To Use Moontoast To Expand Direct-To-Consumer Offerings
November 14, 2012 at 6:00 AM (PT)
UNIVERSAL MUSIC GROUP will further expand its line-up of direct-to-consumer offerings and services for music fans through an agreement with MOONTOAST. As part of this agreement, UMG will utilize MOONTOAST's social commerce and analytics platform to launch, promote and sell music, merchandise and related goods through digital and social channels including FACEBOOK, artist websites and artist fan sites.
"Social is the next frontier in the digital music revolution and MOONTOAST's market leading platform allows UMG's artists and labels to reach their fans anytime and anywhere," said UMG Head of D2C eCommerce RANDY MALINOFF. "Having already powered successful social commerce campaigns for our UNIVERSAL MUSIC NASHVILLE, ISLAND DEF JAM and INTERSCOPE labels, we’re thrilled to select MOONTOAST to power our direct to consumer initiatives companywide."