Katz Media's 360 Sales Expands Into Full-Service Global Network
November 14, 2012 at 11:31 AM (PT)
KATZ MEDIA GROUP's digital sales arm, KATZ 360 SALES, will expand the company’s digital offerings to a full-service global interactive ad network. KATZ 360 SALES Pres. MORT GREENBERG will lead these transformation efforts.
"We are excited to advance the quality and depth of our digital offerings, and to expand our interactive presence and footprint to better serve our customers and clients," CLEAR CHANNEL NATIONAL MEDIA GROUPS Pres. KEVIN DORSEY said. "These improvements allow our digital unit to put a new emphasis on cross-platform targeting, reporting, analytics, optimization and mobile thought-leadership for our affiliates and strategic third-party inventory sources. We are thrilled to have MORT GREENBERG’s leadership in creating a local and location network and representation business, and are eager to shift from planning to execution to start this transformation."
KATZ 360 Sales will undergo a complete rebranding and rebuilding during the next few months, which will culminate in a new brand name, the addition of an international sales team and the introduction of several innovative new initiatives. Transformation efforts will include:
* Fortifying relationships with broadcasters and affiliates through enhanced inventory valuation, improved digital content, and increased reporting and analytics.
* Boosting revenue through the launch of a creative lab that will develop exclusive, custom campaigns to leverage brands’ unique offerings and calls-to-action.
* Accountability improvement through a new intelligence engine that will provide better analytics, optimization and aggregated cross-platform reporting beyond the current metrics of "click," "call," "route" and other "local engagement" units.
* New strategic social, local and mobile capabilities, supported by best-in-class technologies.
"We are ready to lead with digital and grow our position as the best monetization partner to radio and TV affiliate groups and their stations," GREENBERG said. "We’ve already begun giving our affiliates a sneak peek of the plan and the feedback is very positive. While there is a big project list in place, we are continually focused on the innovation of our ad products and client services. We believe these initiatives will best position KATZ 360 as a competitive global network and representation partner."