INgrooves Fontana Launches INresidence Artist Services
November 19, 2012 at 11:16 AM (PT)
INGROOVES FONTANA is launching INRESIDENCE ARTIST SERVICES, an in-house artist marketing and promotion division. INRESIDENCE will provide select INGROOVES FONTANA clients with streamlined access to product management, radio and video promotion, sync licensing, online marketing, publicity support and branding and sponsorship services.
"As more artists release music independently and independent labels look to become more efficient, we see an opportunity to provide our clients with the centralized resources to more effectively develop their projects given the new realities of the marketplace," INGROOVES FONTANA Pres. DAVE ZIERLER. "Our INRESIDENCE division provides independent labels and established artists with an easy means to access a complete suite of services for projects that warrant a comprehensive marketing and promotion push."
The division will be led by veteran sales and marketing executive BRYAN MEAD who has been named SVP of the new division. "We are staffing INresidence with executives who are not only experts in their respective fields, but who live and breathe music," MEAD said. "We will partner with artists, managers and labels in a collaborative environment, serving all of their marketing needs."
The INRESIDENCE team currently has six dedicated staff and will be expanding in the coming months.