Conclave Webinar Focuses On Helping Stations Capture 'The Essence Of The Moment'
December 3, 2012 at 5:21 AM (PT)
"Super Storm Sandy lashes the East Coast" -- "A shooter terrorizes moviegoers in COLORADO" -- when time is of the essence, stations must react instantly to trending events. This is when radio needs to keep its edge against other electronic media as well as social media.
Promotions Guru PAIGE NIENABER will discuss how to capture "The Essence Of The Moment," during the next CONCLAVE webinar THURSDAY, DECEMBER 13th at 2p CT. NEINABER will review ways for stations to acknowledge and react to spontaneous events, and to create structures and systems insuring reactions happen in a timely manner.
With station personnel responsible for so many tasks, the immediacy of getting information to listeners and other fundamentals has gotten lost in the everyday fray. NEINABER said, "Radio's reacting to disasters and topical local stories has been pushed to the sidelines. Things that people would have gotten fired for missing in 2005 are shrugged off with 'Well, that's just the reality here at the station'."
NIENABER is VP/Fun 'N Games for CPR, and consults 100 of the largest and most successful radio stations in the U.S., CANADA and AFRICA on marketing and promotions. NIENABER is also a featured industry columnist and has written two e-books "Radio Promotions From A To Y" and "The Encyclopedia Of Radio Promotions."
Conclave webinars are always free of charge, however preregistration is required via THE CONCLAVE's website at www.theconclave.com.