Syndication One To Consolidate With Reach Media
December 3, 2012 at 5:59 AM (PT)
RADIO ONE, INC. will consolidate its SYNDICATION ONE Urban programming lineup with REACH MEDIA, INC. in 2013. The combination will consolidate several of the largest Urban formatted shows into the same company, including TOM JOYNER, RICKEY SMILEY, RUSS PARR, YOLANDA ADAMS, REVEREND AL SHARPTON, WARREN BALLENTINE and COCO BROTHER. Future plans include the acquisition and development of additional popular Urban talent.
RADIO ONE CEO/Pres. ALFRED LIGGINS said, "RADIO ONE has a commitment to be the leader in radio and online programming with compelling entertainment and information for the African-American audience. Combining our assets under REACH MEDIA offers an incredibly broad platform for affiliate stations and advertisers to connect with our loyal audience."
REACH MEDIA CEO DAVID KANTOR stated, "In bringing together the most compelling Urban programming in radio, we've created a platform that can focus on outstanding talent for our affiliates and the delivery of an incredibly responsive consumer base. We look forward to expanding our offerings and becoming the primary radio network for advertisers to reach African- Americans."