iHeartRadio Brings An EDM 'Evolution 101.7' To WHBA
December 21, 2012 at 12:06 AM (PT)
CCM+E has turned Adult Hits WHBA (THE HARBOR)/BOSTON into an Electronic Dance Music nightclub as EVOLUTION 101.7. The new sound launched with an hour-long, BOSTON-dedicated specialty program hosted by British DJ PETE TONG, after which it started its regularly scheduled programming featuring non-stop dance tracks by artists including SKRILLEX, DAVID GUETTA, CALVIN HARRIS and more.
EVOLUTION 101.7 is a broadcast extension of the "Evolution" digital station on iHEARTRADIO. The station’s programming will include "All Gone PETE TONG," a two-hour daily show from 7-9p ES, along with a rotation of popular and up-and-coming DJs including DIPLO; WOLFGANG GARTNER; FATBOY SLIM; DIM MAK; YUNG SKEETER; MANUFACTURED SUPERSTARS; PAUL VAN DYK; ROGER SANCHEZ; CONGOROCK; DILLON FRANCIS; DOORLY; EATS EVERYTHING; JAYMO& ANDY GEORGE; THE 2 BEARS; TOM STAAR; HOT SINCE 82; JOHN DHALBACK; JET SET USA; MOGUAI; and NU DISCO.
Judging by the first week's schedule, the mixers' shows are primarily concentrated at nights, with just a handful shows in afternoons or earlier. No one is listed as hosts for the morning and midday shifts. Yet CCM+E VP/Programming DYLAN SPRAGUE asserted, "This is a 24/7 All Things Dance station. Specialty shows each night, music all day."
The station will also air exclusive content from SWEDISH HOUSE MAFIA’s final tour in addition to their featured show with all-new mixes. "When our friend PETE TONG asked us to be guests on EVOLUTION, we jumped at the opportunity," said SWEDISH HOUSE MAFIA. "We are thrilled to be involved in the launch of this amazing channel for dance music."
"We've seen the impact of EDM in BOSTON through music downloads, sold-out concerts and passion for iHEARTRADIO’s new EVOLUTION channel," DYLAN SPRAGUE said. "We’re proud to bring EVOLUTION 101.7, the company’s first EDM broadcast station, to BOSTON, and to team up with format-leading artists like PETE TONG. The music scene in BOSTON has a vibrant EDM community as well as a rich history of bringing new music to audiences in the area and around the country. We’re excited to continue the tradition by giving dance music a home on BOSTON's airwaves."
"Like the early days of FM, iHEARTRADIO is the new playground for programming experimentation,” CCM+e Pres./National Programming Platforms TOM POLEMAN said. "EVOLUTION’s innovative programming resonated with our iHEARTRADIO consumers so well that extending the station to a broadcast radio platform was the next step to connect our listeners with great music. EVOLUTION 101.7 is a great example of iHEARTRADIO’s ability to drive new innovation in radio programming, and will bring even more variety to CLEAR CHANNEL’s impressive roster of stations."