Pebbles Takes Mornings At 96.9FM/Boston; Station Stunting As EDM-Formatted Nova 96.9
January 3, 2013 at 10:58 AM (PT)
GREATER MEDIA's stunting format-of-the-day station, former Talker WTKK/BOSTON, currently in EDM mode as NOVA 96.9, has inked veteran market personality PEBBLES to do mornings at 96.9FM -- and this announcement should set tongues wagging about what the eventual format could be.
You'll recall this stunting began YESTERDAY, (NET NEWS 1/2), as "BOSTON's Hip Hop and R&B station, POWER 96.9."
PEBBLES left crosstown CLEAR CHANNEL Top 40/Rhythmic WJMN (JAM'N 94.5) where she'd co-hosted mornings for years with RAMIRO TORRES, last month (NET NEWS 12/24) and joined 96.9FM this week (1/2) in order to prep for her new show.
In addition to co-hosting mornings, PEBBLES, a 17-year fixture at WJMN, also served was a news anchor, traffic reporter and entertainment reporter. She's been very active in the local community with the GIRL SCOUTS, FIRST BOOK BOSTON, and the BOYS & GIRLS CLUBS OF BOSTON. And PEBBLES started the program "PEBBLES READING ROCKSTARS" to encourage kids to read more and develop a love of books.
PEBBLES said, "I am beyond thrilled to become a member of the GREATER MEDIA family, and am extremely grateful to (GREATER MEDIA Market Manager) ROB WILLIAMS for giving me the opportunity to continue my journey in radio doing what I love. I am deeply thankful for the support of the listeners who have followed my career over the years and I hope that they will continue to support me in my new venture."
WILLIAMS added, "PEBBLES has been a consistent top performer in BOSTON radio for years. I had the pleasure to work with her at JAM’N and I was pleasantly surprised that she was available to join our team as we launch our new station on 96.9 FM. Her on-air talents, her commitment to working in the BOSTON community, and her incredible personality make a rare combination."
And, ALL ACCESS hears that there are more announcements coming.