U.S. Broadcast Companies Working with Canadian Broadcaster On HD Radio Data Testing
January 3, 2013 at 6:46 AM (PT)
THE BROADCASTER TRAFFIC CONSORTIUM (BTC), NAUTEL and iBIQUITY have partnered with CORUS MEDIA AND ENTERTAINMENT to begin testing HD RADIO technology with data services in the TORONTO area. INDUSTRY CANADA has approved an experimental license for temporary testing of HD RADIO technology which will be used for the test data services broadcast of location-based services.
BTC Pres. PAUL BRENNER said, "The CORUS team has been a strong partner for our FM RDS business since the beginning of our network launch. We are excited to have this opportunity to test the innovative efforts of HD RADIO data with one of their Canadian stations." iBIQUITY and NAUTEL have also contributed in helping to use this business case as an opportunity to test and consider the use of HD RADIO technology in CANADA.
Data tests are being managed by CORUS, the BTC team, along with a select group of current and future customers.