RAB Releases NTR Survey Results
June 27, 2006 at 2:07 PM (PT)
The RAB has released the results from its 2005 Non-Traditional Revenue (NTR) Survey with 51% of participating radio stations indicating that NTR has been a part of their strategy for over 5 years. Here's a look at what else the survey found:
-- 90% reported that their NTR efforts would increase in 2006.
-- 14% indicated that they pursued NTR for the first time in 2005.
-- Internet marketing activity jumped 12%
-- 94% of stations utilized event marketing led the NTR
-- Over half of the participating stations reported that they are involved in some form of Sports Marketing, while nearly 40% plan to increase their Sports Marketing efforts this year
-- 70% plan to increase their investment in general NTR training for their sales departments, and 37% percent plan to increase training in Internet marketing
For the complete survey, click here.