Pandora Announces December 2012 Audience Metrics; Adds Intergration With Chrysler
January 7, 2013 at 6:02 AM (PT)
PANDORA has released new metrics that were reached in the month of DECEMBER 2012.
Listener hours for PANDORA during the month of DECEMBER 2012 were 1.39 billion, an increase of 54% from 906 million during the same period last year. Share of total U.S. radio listening for PANDORA in DECEMBER 2012 was reported as 7.19%, an increase from 4.71% at the same time last year.
Active listeners were 67.1 million at the end of DECEMBER 2012, an increase of 41% from 47.6 million during the same time period last year.
PANDORA also announced they have reached 1,000 integrations, including automobiles, automotive aftermarket devices and consumer electronic devices. CHRYSLER GROUP has joined the extensive roster of automotive brands to integrate PANDORA into the vehicle. With the new UCONNECT ACCESS via Mobile, PANDORA is streamed through the smartphone in all CHRYSLER GROUP vehicles equipped with UCONNECT ACCESS.
PANDORA Chairman/CEO JOE KENNEDY said, "Our partners are instrumental in helping us bring the future of radio to millions of passionate listeners. With more than 1,000 integrations, PANDORA has reached a level of ubiquity that allows music fans to tune-in to personalized radio anytime, anywhere."