KUPL Morphs Into '98.7 The Bull'; Contemporary Country Music Focus Comes With Staff Changes
January 10, 2013 at 3:58 AM (PT)
ALPHA BROADCASTING Country KUPL/PORTLAND, OR has tweaked its positioning, and become The New 98.7 THE BULL! #1 for New Country. 98.7 THE BULL kicks off the new station playing 10,000 new Country songs in a row commercial-free. The new station will keep the call letters KUPL, but brand as a more contemporary Country Radio station playing new country.
Commenting on the launch of The New 98.7, THE BULL, ALPHA BROADCASTING Dir./Programming SCOTT MAHALICK said, "Re-branding KUPL to The New 98-7 THE BULL is part of our evolution growth plan to dominate all the demos in the PORTLAND Country life group."
Because of the change, morning duo SCOTT SIMON and JOLYNN WINTER exit. Also out are midday diva LOLA and night jock DANNY DWYER will come off the air to concentrate on his Dir./Promotions duties.
LOLA MONTGOMERY can be reached at (503) 856-6111 or email@example.com, SCOTT SIMON at (503) 998-6336 or Scottkentsmith@gmail.com and JOLYNN WINTER at (503) 318-1918 or Jolynn_winter@twitter.com.
Afternooner B-DUB is the only on-air staffer set to stay.
The first song played on The New 98.7; THE BULL was JASON ALDEAN, "Take a Little Ride."
Check out THE BULL’S new website here www.987thebull.com.