Steve Allan Joins Research Director As Programming Research Consultant
January 14, 2013 at 7:27 AM (PT)
RESEARCH DIRECTOR, INC. has added STEVE ALLAN to its programming research team. ALLAN will be the primary point of contact for programming clients and will work directly with them in analyzing and improving their ARBITRON ratings.
ALLAN brings a wealth of programming experience to the RESEARCH DIRECTOR team, having programmed WBIG and WASH/WASHINGTON, D.C., WODS/BOSTON, WOMC/DETROIT, and WGRR/CINCINNATI. In addition, he has held corporate programming positions for AM/FM and CLEAR CHANNEL. More recently, ALLAN has been working with companies on expanding and exploiting their social media and digital presence.
Said ALLAN, "For many years, I was a RESEARCH DIRECTOR client and understand the value the company brings to the programming world. In today’s multi-tasking, high-paced radio environment, the services we offer are even more critical to radio programmers. I’m looking forward to working with our incredible array of clients."
RESEARCH DIRECTOR Partner CHARLIE SISLEN added, "As I have said for many years, I know data but have never programmed a radio station. We are thrilled to be able to expand our client services by adding STEVE to the RESEARCH DIRECTOR team. Plus, he's as big a baseball fan as I am!"