Triton Digital Introduces a2x, An Audience-Based Programmatic Buying Solution For Online Audio
January 17, 2013 at 6:20 AM (PT)
TRITON DIGITAL has launched a2x, which they describe as "the industry’s first audience-based programmatic buying solution for online and mobile streaming audio ads."
a2x "enables advertisers to programmatically buy targeted online and mobile audio inventory in real-time. The solution provides a system for managing, buying and selling third party advertising campaigns. In addition, a2x facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values," TRITON explained in a press release..
"Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio's exponential growth has created an exciting new digital advertising channel, and a2x is exactly what the market needs to streamline the buying process, making the ads more accessible and enabling publishers to better monetize their content," said TRITON DIGITAL COO MIKE AGOVINO.