Tampa Bayâ€™s 97X Begins A Social Music Revolution
January 18, 2013 at 12:02 PM (PT)
Beginning TODAY at 5p (ET), COX MEDIA GROUP Alternative WSUN (97X)/TAMPA will give listeners the musical reigns. 97X listeners will choose a song they want to hear from an expanded playlist of over 1,800 songs and vote on the 97X app or website. The new expanded playlist covers 30 years of rock music with deeper cuts from albums and artists not typically heard on the station before.
The technology behind the new format is provided by LISTENER DRIVEN RADIO (LDR), which has been pioneering the crowdcasting platform since 2009.
"Broadcasters have always encouraged listeners to interact with stations. However, listener feedback has often been filtered and programming decisions have been typically managed by station management," LDR Pres./CEO DANIEL ANSTANDIG said. "LDR enables broadcasters to get much closer to their listeners and empowers them to pick what songs they want to hear on their favorite station live minute-by-minute in real time. Our collaboration with the 97X management team has been exciting; together, our goal has been to build the most engaging radio station on Earth. Listeners control every move on 97X."
The station will also leverage social media with the new music voting feature to keep listeners connected to the station. The app has unique features such as Open Mic where listeners can record and upload a song introduction. The listener receives a text notification to let them know when their song introduction will air, which they can then share with their social networks.
97X PD SHARK, VP/Market Mgr KEITH LAWLESS and COX MEDIA Dir./Programming STEVE SMITH tell ALL ACCESS, “In the first four hours since telling the audience about the launch tonight at 7p, we’ve logged in over 63,000 votes for songs. This is going to be huge!”
"97X already has the most engaged and passionate music lovers in TAMPA BAY,” LAWLESS continued. "The new 97X now allows them to control every song that plays on their favorite radio station. The complete control and mobile app features will give listeners in TAMPA BAY a local radio experience like no other radio station in the world."
SHARK added, "The way we communicate has been reinvented in front of our eyes with social media. “And today we are injecting that experience into radio and giving our radio station to the listeners."
Check out 97X's amped up social media and listener-driven music experience at www.97xonline.com.