New York's 'Nash FM' Just The Beginning Of A Nationwide Brand
January 22, 2013 at 5:34 AM (PT)
It's been 24 hours since the Country format made its return to NEW YORK CITY on WRXP, now CUMULUS Country WNSH (NET NEWS 1/21), and more details about the station -- and the "NASH" marketing are starting to unfold.
THE WALL STREET JOURNAL reports, "the switch is part of an effort by CUMULUS, the second-biggest radio broadcaster by stations after CLEAR CHANNEL COMMUNICATIONS INC., to begin converting all of its now 83 country stations across the nation to the newly created NASH brand starting on TUESDAY."
THE JOURNAL notes CUMULUS expects, "the rebranded WNSH 94.7 FM become a top-10 station in the NEW YORK, where CUMULUS already owns two other stations that air content including contemporary pop, news and talk programs. Rather than focus on urban audiences in the MANHATTAN area, CUMULUS sees the station's potential in attracting listeners in NEW YORK's outer boroughs and surrounding suburbs like LONG ISLAND and in NEW JERSEY."
But the NASH brand apparently won't stop at just radio. "In addition to building a NASH-branded network of stations, CUMULUS also plans to launch a NASH country lifestyle magazine, through MODERN LUXURY, the magazine company it operates," CEO LEW DICKEY said. "The company is also exploring ways to bring the NASH country brand to cable television. Original radio content produced by CUMULUS for the brand will also be sold to non-CUMULUS stations under the NASH brand."
While the NEW YORK station has a branded website at www.947nashfm.com, the generic www.nashfm.com currently redirects to it. Look for that to be a launching pad for numerous NASH-FM stations moving forward.