John Dickey Takes 'You Under The Tent' Of The NASH FM Brand
Exclusive Power Player Interview
January 22, 2013 at 12:19 PM (PT)
In an exclusive ALL ACCESS Power Player interview, CUMULUS MEDIA Co-COO/EVP JOHN DICKEY details the reasoning behind the company's format flip of WRXP/NEW YORK to Country WNSH (NASH FM), then also gave hints of what the future holds for an expanded NASH brand.
"When you've got iconic figures in Country, front and center on TV shows with BLAKE SHELTON and KEITH URBAN, and with TIM MCGRAW crossing into movies, you have got an entertainment juggernaut -- a mass-appeal lifestyle-driven, impactful, large-scale format," he said. "All of those things are pointing toward the obvious reason why we launched a Country station in NEW YORK CITY. And, of course, it doesn't hurt that nobody else was doing it here."
To be sure, the NASH brand will not be confined to THE BIG APPLE. "NASH FM is a brand that is going to be sort of an umbrella for our continued push into a very large and desirable advertising segment, a lifestyle-driven segment that is Country," DICKEY explained. "We've got the largest distribution platform reach in the country today, with 83-84 Country stations, including NEW YORK. We have made it clear that we're going to serve a very large segment of the public; some estimates are north of 50 million people being Country fans -- and that number could be larger than that. We feel Country is very underserved in all media ... not just radio, but TV, print and digitally. Stay tuned and watch!"
Read the entire interview here.