Paragon: Ford Has A Strong Message For Broadcasters
January 23, 2013 at 5:22 AM (PT)
PARAGON MEDIA STRATEGIES has posted on their blog, "One of the bigger announcements coming out of CES last week was the announcement by the FORD MOTOR COMPANY that they have opened up their dashboard to app developers everywhere who want to enable their apps for in-vehicle use."
"FORD's SCOTT BURNELL, Global Lead for Business Development & Partner Management had this advice for radio broadcasters," PARAGON continues, "Go to the link and create a profile for yourself. You’ll see the program overview, what we’re looking for, what it requires to work with us, and what is appropriate content. In addition to your current radio app, Ford invites innovation. Broadcasters can now create new applications for the vehicle based on these new resources that allow for innovation."
"BURNELL also clarifies how your radio app appears on the car dashboard," notes PARAGON. "We don't actually put the apps in the car dashboard. Your station app is still running on the user’s smart phone device. FORD simply locks out the user’s device screen and then we extend command and control from the application running on the mobile device to the vehicle controls such as voice command, steering wheel buttons and radio buttons. This takes the device out of the hand of the driver in the vehicle, keeping drivers’ eyes on the road and hands on the wheel."
Check out the full blog here.