NRG Media Incorporates vCreative PPO
January 23, 2013 at 10:34 AM (PT)
NRG MEDIA will now share voice talent across all of their stations, increasing variety in production and enabling NRG’s creative services people to deliver more effective ads for clients. Twenty-eight NRG stations have begun using vCREATIVE PPO’s cloud-based software system to manage work-flow from the time a commercial or digital ad is ordered, all the way through to its approval and completion, and then to archive all of the information for each production order.
"vCREATIVE PPO has been a great addition to our NRG MEDIA platform," NRG MEDIA COO CHUCK DUCOTY said. "It is an incredibly efficient way to manage the continuity and production process that has been embraced by the sellers, producers and traffic departments. The increased efficiency and communications has already cut down on internal errors. One of our managers has remarked that the system has already paid for its first year by catching a copy error before it hit the air."
For more information about NRG MEDIA, visit www.nrgmedia.com.