Harris Broadcast And Geo-Broadcast Offer Solution To Boost FM Radio Signal Coverage
January 24, 2013 at 8:04 AM (PT)
HARRIS BROADCAST and GEO-BROADCAST SOLUTIONS are touting a solution based on GBS' ZoneCasting strategy that will allow radio broadcasters to maximize market-wide signal penetration -- even as the industry awaits FCC approval for ZoneCasting.
The MaxxCasting solution uses a network topology similar to the ZoneCasting architecture for targeted, over-the-air radio broadcasting, but instead focuses on simulcasting content to improve coverage. It can be deployed today under existing regulations, expanding market coverage in a more sensible and effective way than traditional signal booster technologies.
"We often hear from broadcasters looking to take advantage of this network topology as our ZoneCasting petition to deliver targeted content moves through FCC approval," said GEO-BROADCAST SYSTEMS CEO PETER HANDY. "The FCC rules currently allow FM stations to deploy boosters to fill in signal coverage gaps, broadcasting identical content on every booster. We have discovered that adding boosters to simulcast across the typical ZoneCasting topology can help broadcasters improve coverage. And the ability to reach more listeners opens new revenue opportunities through advertising."