92.3 Now FM/New York Hires Nadine Santos As APD/MD
January 30, 2013 at 7:00 AM (PT)
CBS Top 40 WNOW (92.3 NOW FM)/NEW YORK PD GILLETTE, has tapped NADINE SANTOS as APD/MD. SANTOS was previously the APD/MD at CCM+E Urban WWPR (POWER 105.1)/NEW YORK, and most recently has served as a Sr. Manager/Programming at MUSIC CHOICE.
"The outpouring of interest in this position was gratifying. Some of the biggest names in the country raised their hand, and I spoke to almost every one of them over the past seven weeks, which is why this took a little longer than I had hoped," said GILLETTE. "At a very early stage in the process it became clear that a NEW YORK state of mind was going to be a critical requirement of whoever got this job. It doesn’t get much better than a native New Yorker who grew up listening to Top 40 radio in NEW YORK. She understands the landscape and the cultural relevance of the major NEW YORK radio brands from a consumer's standpoint. From a strategic standpoint, she has been battle tested in market #1 as an integral part of the team at POWER in their clash vs. HOT. And finally, she is ensconced in the lifestyle of the target audience because she is the audience."
SANTOS added, "I'm thrilled to be returning to NEW YORK CITY radio and joining the amazing team GILLETTE has assembled at 92.3 NOW. It's a programmer’s dream to work with such talented executives including GREG STRASSELL, MICHAEL MARTIN and GILLETTE. As the newest member of CBS RADIO, I look forward to helping 92.3 NOW continue to inject an authentic and youthful voice into the TRI-STATE AREA."
SANTOS' official start date is MONDAY, FEBRUARY 11th.